Now, this is something new in marketing Malayalam films. Moser Baer Entertainment has released the DVD/CD version of Kana Kanmani, just 26 days after the film hit the theatres. The film had a rather shaky run at the cash registers and Moser Baer decided to make the best out of the situation. Now there the B and C class theatre owners have come out with protests and have stated that they will not show the film in their centres. What happens next? Let’s wait and watch.
